Quality assurance and international certification have become more of a requirement than a desire to ensure long-term success of a company. Since, price is more or less similar, in a buyers' market, manufacturers and service providers are dependent on better management of their supply chain to ensure competitive edge. Major support activities in this area:

Marketing communication tools such as advertising, personal selling, sales promotion, public relation exercises, direct marketing and publicity need to be blended in a manner to ensure value for the money spent on promotion and communication. Evaluation of the effectiveness of existing promotional and communication tools is a pre-requisite for proper implementation of an effective promotional mix. Some of the more common queries by our clients in this rather challenging and creative field are: